November 25, 2020

Top 5 Importance of Digital Marketing in Nepal

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Digital Marketing Potential in Nepal

In the last couple of years, businesses in Nepal have been gradually shifting towards digital platforms. The reason being, people are using the internet for most of the activities be it connecting with people or buying new things or searching for information and more. Thus, there’s a huge potential for businesses to find the right customers by levering the right digital marketing tactics.

Nepal is still adapting to global technology. However, even with the amount of adaptation so far digital marketing has proven to be the savior of small and medium businesses. Since small businesses are coming forward, it has added compulsion for big companies to implement the online marketing options. So, we can say digital marketing is not just a trend but a necessity in Nepal.

What is digital marketing?

Digital marketing is any form of marketing that utilizes digital mediums to connect with the audience and targeted customers. It can also be termed as online marketing or internet marketing. It mostly includes digital channels such as search engines, social media, email, website and other forms of content such as blogs, videos, etc that are published on the internet.

Business without digital marketing

There are a huge number of small businesses in Nepal still not recognizing the importance of technology in business.

Without digital marketing, it’s really difficult to reach the target audience. After all, business is about selling products and earning revenue. Knocking door to door like in the old days, to sell the products is not just exhausting but not feasible as well.

As the internet becomes weaved with everything we do the importance of digital marketing in Nepal is crystal clear. So, we can say that businesses can’s survive without online strategy anymore.

Major drawbacks of traditional marketing:

  • very costly
  • little or no interaction with the customers
  • tough to measure ROI
  • limited reach
  • difficult to receive feedback

What are the types of digital marketing?

If you own a computer and smartphone and are connected to the internet, you might have been a part of the digital marketing number of times. You may have searched online for some company information or searched on Google to buy something or read a blog or saw an ad on social media or watched videos on YouTube and so on. These are all different forms of digital marketing.

 

The core digital marketing channels are:
  • Search Engine Optimization (SEO)
  • Social Media Marketing (SMM)
  • Pay Per Click Advertisement (PPC ads)
  • Content Marketing (blogging, videos, infographics, etc)
  • Email Marketing
  • Influencer Marketing

Top 5 Importance of Digital Marketing in Nepal

1. Reaches the right people

In Nepal, the internet has penetrated 71.5% of the total population. There are more than 10 million (1 crore) Facebook users in Nepal and over 2 million (20 lakhs) Instagram users in Nepal. Similarly, more than 4 million (40 lakhs) YouTube and 2.5 million (25 lakhs) Twitter users in Nepal. See that latest stats here. This shows where the Nepalese audience is.

The trend right now is the average person spends over 2 hours a day on social media. Facebook and Instagram are the most valuable networking site for marketing in Nepal. Similarly, YouTube is slowly replacing the cable TVs. In short, this indicates where your target audience is spending more time and money.

Today people are buying most of the things online, which saves time as well as reduces unnecessary haggling. With the right digital marketing strategy, businesses can easily reach millions of people at a time and understand audience’s interests.

2. Cost-effective

With only fewer options available in traditional marketing (mostly through print, TV, billboards, etc), which could cost a huge amount of money for small placement, digital marketing can be the best option.

Google Ads is a perfect example, where you can spend $100 and generate highly targeted traffic from people who are interested in your products and services. With that amount, you can almost earn 10X revenue at a time.

Investing in Google Ads or social media ads is still much cheaper than investing in traditional marketing channels like television and prints.

Online marketing plans offered by us are proven to be extremely cost-effective and have the potential to reach an unlimited number of customers.

Other online marketing options such as social media, content marketing, email marketing are also remarkably cost-effective.

3. Small businesses can compete with big companies

Before small companies realized the importance of digital marketing and started implementing it, big companies used to wipe out the local businesses in most of the places. But, now with the adaptation of online platforms, it has provided small companies with the beacon of hope. In fact, such businesses are blooming in Nepal.

We can talk about how online food ordering apps like Foodmandu have used online marketing to reach thousands of people in Kathmandu. From an unknown tea shop to becoming a brand, The Matka is one of the most popular tea shops in Kathmandu. There are many success stories of small businesses in Nepal. It is because the business owners realized the potential of digital marketing and started implementing it.

4. Higher ROI

Digital marketing ROI is the measure of profit and loss generated on digital marketing campaigns, based on the amount you’ve invested. A digitized business creates value and generates ROI from digital assets.

As a small business, your ultimate priority is cost-effectiveness. Hence, you must set realistic goals and choose the most effective and suitable channel for your business.

5. More targeted

Take search advertising like Google Ads as an example. With this, we can target people doing specific searches on Google. Google search accounts for up to 64% of website traffic.

Similarly, social media ads allows us to narrow the target audience using the data provided by their users. For instance, Facebook allows you to show your ads based on their recent behavior, interest, location, age group, gender, and so on.

There are other forms of detailed targeted options such as Google remarketing and retargeting as well.

It’s all about understanding your audience. After that, you have access to so many digital channels you can adopt any one to reach the right group of people.

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